Problems fly under the radar
“We paid someone to build our site. It looks fine.”
Is Your Website Losing Money?Learn Why in 60 Seconds - For Free.
XRAYAI’s website audit tool tells you where. In less than 60 seconds, you’ll learn why you don’t rank, why AI search doesn’t recommend you, and what it costs your business.
No jargon. No software. No dashboards. Just answers in plain English.
Get your free website audit today.
Why use XRAYAI’s website audit tool?
Your website may be quietly losing customers
Many small business websites have issues that hinder search and AI visibility, but most owners don’t know about them. As a result, people actively looking for what you offer can’t find you.
You don’t know what’s working
“My agency sends a regular report, but I’m visible for things I don’t talk about.”
You lack SEO and GEO know-how
“Something broke. I don’t know what to look at.”
You miss leads or sales
“We get traffic, but almost no calls or bookings.”
You’re barely visible
“We hardly show up on Google.”
Competitors outpace you
“They’re recommended by ChatGPT, Perplexity, etc. We aren’t.”
A website audit tool for everyday business owners
XRAYAI deeply scans your website, tells you what’s wrong, and what to do about it. No technical knowledge required.
Your in-depth website health check
Know what ails your site, instantly
Foundational website issues may be blocking you from Google SERP and AI search visibility. XRAYAI weighs these factors and translates them into a Website Health Score.
What XRAYAI checks:
- Page speeds
- Broken links
- Crawl errors
- Missing metadata
- Mobile experience
- Website structure
- Content and authority
- And so on
Website Health Score
56/100
A simplified AI search visibility tool
Be found in places your customers are searching
37% of consumers now begin their searches with AI, not Google. XRAYAI measures your chances of showing up on fast-growing channels like Perplexity, ChatGPT, Gemini, and more.
What XRAYAI checks:
- Brand mentions
- AI citations
- Business entity strength
- Content structure
- Topical relevance
- Trust signals (E-E-A-T)
- Schema markup
- AI-friendly formatting
- Competitor AI visibility benchmarking
- And more
AI Visibility Score
34/100
Learn how much you lose and why
Revenue impact model
XRAYAI weighs every issue it finds according to business impact, then synthesises its findings into a dollar estimate.
Each problem is ranked according to priority, then shown with recommended fixes.
Whether they are tied to website health or AI visibility, you get a clear roadmap of what to do next.
Estimated revenue loss between
$830 – $2,000
Per month due to key issues identified
Fixing these issues could increase your revenue by 40% per month
AI estimated this range based on your website. The wider the range, the less AI knows about you.
How XRAYAI works
From URL to full report in three simple steps
01
Enter your website
Just your URL. No uploads. No software installation. No account creation.
02
XRAYAI analyses
Our proprietary engine deeply scans your website’s SEO and GEO signals and cross-checks them with various data points.
03
Get your report
Within minutes, XRAYAI validates the data then delivers the full report directly to your inbox.
Learn why your website’s losing revenue today. Run a free scan.
Get a plain-English report in under 60 seconds.
What you get in an XRAYAI report
Complete performance insights. Clear next steps.
After a scan, XRAYAI delivers a comprehensive website audit report straight to your inbox. Its key elements give you everything you need to prioritise, fix, and grow.
Website Health Score
It’s like a website health check that quantifies the state of your site’s technical infrastructure, SEO signals, mobile usability, and more.
AI Visibility Score
Our engine acts as an AI search visibility tool, measuring how likely you’ll be recommended in ChatGPT, Perplexity, Gemini, and so on.
Top Issues
Not all website problems are equal. XRAYAI ranks identified issues by business impact so you know what to fix first.
Revenue Impact Model
Website problems translated into estimated dollar figures. It shows how much site issues cost you in lost leads, sales, or conversions.
Website Health Score
56/100
AI Visibility Score
15/100
Page Speed
54/100
Estimated revenue loss between
$830 – $2,000
Per month due to key issues identified
Fixing these issues could increase your revenue by 40% per month
AI estimated this range based on your website. The wider the range, the less AI knows about you.
Website Health Score
56/100
AI Visibility Score
15/100
Page Speed
54/100
Estimated revenue loss between
$830 – $2,000
Per month due to key issues identified
Fixing these issues could increase your revenue by 40% per month
AI estimated this range based on your website. The wider the range, the less AI knows about you.
No SEO and GEO background required
Every XRAYAI website audit report is written for business owners, not technical specialists. You get plain-English insights directly via email.
A necessary GEO optimisation tool
The game is changing
AI-driven search is taking over. By the end of 2027, its share is expected to take up 20 to 25% of total query volume across search platforms. Meanwhile, over 50% of informational queries are projected to trigger AI answers.
Basically, outside of paid search, if your business doesn’t appear in AI recommendations, you’re essentially invisible.
The shift towards GEO
Due to this, generative engine optimisation (GEO) emerged, and this discipline is the new frontier of digital visibility.
XRAYAI is a GEO optimisation tool that, using proprietary technology, identifies and measures the exact signals AI systems use to surface businesses like yours.
For many, this will be the first time you’ve ever seen this data. This will also be the most important step you take towards 21st-century marketing.
34/100
typical
first
scan
Most businesses
we scan start
below 40.
We measure you across all leading AI sources
Frequently asked questions
What is a website audit tool?
To put it simply, a website audit tool is an automated application that evaluates your site’s overall health. It scans for technical issues, SEO and GEO gaps, and problems that affect your visibility on Google and AI search. Typically, the goal of using such an instrument is to generate actionable data that guides steps towards better site performance and conversions.
How is XRAYAI different from other website audit tools?
Most website audit tools are built for SEO and GEO professionals. They deliver complex reports that everyday business owners would have trouble digesting. We built XRAYAI from the ground up specifically for SMBs without technical know-how. It’s tailored to remove technical barriers, leaning on plain-English explanations, a revenue-first prioritisation model, and dedicated AI visibility scoring that traditional tools don’t offer.
How much does an XRAYAI audit cost?
You can get a website health check completely free, with no hidden fees or account creation required. Paid options include Fortnightly Monitoring for $17 per month and a Full X-Ray Report for a one-time payment of $27.
How long does an XRAYAI website audit take?
Our free scan takes less than 60 seconds and only requires your URL. Paid options take approximately 2 to 5 minutes because they dig deeper into your website and digital footprint.
Who will benefit most from your website audit tool?
XRAYAI is most tailored for Aussie SMBs. Many small business owners have no idea that their websites have underlying issues, and most don’t have the budget for traditional website audits, which can cost $500 to $10,000+. XRAYAI offers a free option that gives you a snapshot of your digital footprint before you spend a single dollar.
How do I choose a website audit tool for my small businesses?
Your choice should depend on two things: how deep an audit the tool offers and how much you’re willing to spend. Some tools can get pricey, depending on the scale of your website. XRAYAI, for instance, offers a free website health check that gives you the following:
- Website Health Score
- AI Visibility Score
- Top 3 issues
- Revenue impact model
By running our free website audit, you know where you stand before you spend a single dollar.
What is GEO optimisation and how is it different from SEO?
Traditional SEO focuses on Google SERP rankings. GEO optimisation aims to get your business recommended by AI search engines like ChatGPT, Claude, and Perplexity when users ask questions relevant to your offering. While the two disciplines are interconnected, GEO targets a different set of signals:
- Structured data
- Business entity authority
- Topical depth
- E-E-A-T (experience, expertise, authoritativeness, trustworthiness)
Simply put, it’s the process of structuring your website content in a way that AI platforms can easily recognise, understand, and cite.
What is a GEO optimisation tool?
A GEO optimisation tool scans your online presence to identify issues that prevent it from producing signals that AI search engines prioritise. For instance, it pinpoints whether:
- Your business profiles across platforms present consistent and accurate information
- People talk about you on social platforms or niche ones relevant to your industry
- Your content uses AI-friendly structuring and formatting, such as headings and bulleted lists
- Your website loads quickly, is structured logically, and contains no errors that make it difficult for AI to understand
My website already ranks on Google. Do I still need GEO?
Yes. Compared to Google, the signals that AI tools such as Perplexity, ChatGPT, and Claude look for are different. As mentioned before, 37% of searches now start with AI as well. If you’re not present in those answers, you’re invisible at the moment of intent. A growing segment of potential customers may never reach your website at all.
What is a Website Health Score and why does it matter?
Your Website Health Score is a numerical figure that reflects the overall condition of your website. It accounts for technical issues like slow load times and broken links, alongside SEO signals and content authority. It assesses whether your website has a strong foundation. A low score signifies website problems that immediately impact visibility, while a high one indicates you’re positioned for better SERP and AI search dominance.
What is an AI Visibility Score?
As more people rely on AI search, this reflects how often ChatGPT, Claude, Gemini, and other platforms recommend you to users who look for your offering. It also indicates the strength of your GEO optimisation signals and tells you how much work is needed to build your presence on generative platforms, which is why you need an AI search visibility tool.
How often should I get a website health check?
We recommend running a site check every 3 to 6 months. Search engines and AI platforms are updated regularly, so the signals they look for are prone to changes. Additionally, every website update, page you publish, or error you encounter could lead to issues that accumulate.
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